Article author
Adilzhan Maratov
СОО “SoftSale”
Why Data Is Becoming More Valuable Than Oil for Tech Companies
Published: 17.05.2026
In the past the world’s biggest companies were built around oil, factories and physical resources.
Today data is becoming one of the most valuable assets in the world.
Modern tech companies increasingly look like massive systems for collecting, analyzing and using data.
Almost every digital product constantly collects information:
— what users watch
— what they buy
— how they behave
— where they spend time
And this information is gradually becoming the core asset of modern companies.
AI models depend not only on computing power but also on massive amounts of high-quality data.
Without data even the strongest AI systems quickly lose effectiveness.
Data is often called the new oil. But there is one important difference 😄
Oil becomes smaller when used.
Data becomes more valuable when it grows.
The more users a platform has:
— the better AI becomes
— the more accurate recommendations get
— the stronger personalization becomes
This creates a powerful data flywheel effect.
Today data is no longer just analytics.
It has become the foundation of AI, automation, recommendation systems and modern digital ecosystems.
That is why the world’s largest tech companies continue investing heavily into data infrastructure.
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