At the time of the request, Koktem already had a large network of venues, several brands and a large base of regular guests. But as the business grew, it became clear that further scaling without a single digital system would be difficult.

Different processes were distributed across several tools, and guest interaction remained fragmented: reservations separately, delivery separately, loyalty mechanics separately.

It was necessary to think in advance about what a single digital ecosystem for the chain should look like, convenient both for guests and for the internal team.

As part of the project, we carried out pre-project and product elaboration of the future application: — formed the product’s technical strategy — designed the overall concept of the digital ecosystem — described key user scenarios — designed the application structure — worked through delivery, reservation and bonus program logic — laid the approach for iiko integration — developed the UX/UI concept and design layouts — provided an administrative part for managing menu, orders, promotions and content

We paid special attention to making the product designed from the start as a single system for the whole chain, not as a set of disconnected functions.

The core idea was one application that becomes the entry point into the entire Koktem ecosystem.

The concept included: — guest personal account — delivery and order placement — table reservations — bonus system and QR mechanics — push notifications and guest return scenarios — multilingual interface — admin panel for the internal team

As a result, Koktem received not just an application idea, but a complete concept for a future digital product: with clear logic, technical direction, user scenarios and a visual system. This work became the foundation for further development and scaling of digital services inside the restaurant group.